One of the most important parts of SEO is content, and you want your website to contain relevant, high-quality material. What “high quality” means can sometimes feel vague, and knowing how to make your texts SEO-friendly can be difficult. To ensure your content is of good quality, you can review the points in this section and see if your content is missing something or needs improvement.
At first glance, writing SEO texts may seem complicated, but you will quickly realize that it is all about weaving the right phrases and keywords into a text that creates value. Strive to deliver value, demonstrate expertise, and answer users’ search queries as clearly as possible.
To rank high on Google—both in organic results and ads—you need SEO-friendly content. Relevant content is what generates traffic, and your content must cover the topic and search query thoroughly. If your website attracts a lot of traffic and users are satisfied with the information, this signals to the search engine that your content is relevant.
Tip: Write content based on long-tail keywords and answer customer questions through sections on your website, articles, blog posts, FAQs, or similar formats.
Good SEO content is well-written and of high quality, so focus on keeping your text informative and relevant. Avoid unnecessary filler text, it’s better to have concise, clear content than bloated, wordy text. Your goal is to engage users, not confuse them.
Well-written and high-quality SEO texts are usually engaging and answer the search query and topic thoroughly. Aim to cover different related questions that may arise and provide various forms of value. When your content is valuable to users, their behavior on your site will signal to search engines that your website is relevant, which helps you climb in the rankings.
Strong SEO texts always include primary keywords and related keywords throughout the content. Make sure to use your keywords naturally and keep a consistent flow, this improves readability and enhances the user experience.
For example, when creating a page focused on a specific keyword, you can also include long-tail keywords on the same page to build authority and relevance for that topic.
You should use your keywords in all the content you create, but avoid reusing the same keyword across multiple pages. Search engines react negatively to keyword overuse, which can hurt your chances of ranking on page one.
We recommend using tools like SEMrush to understand keyword frequency and get suggestions for optimal text length. How often you use a keyword and the length of your content both affect your search rankings. By conducting thorough competitor and keyword analysis, you can optimize your texts to their full potential.
Good SEO texts encourage users to engage with your content. Engagement can mean liking, commenting, or sharing your content on social media. If your content is valuable and easy to share, it can spread organically across platforms.
You should also publish and share your content on social media yourself, while encouraging your users to share it on their own channels.
LSI is a technique that uses related keywords and phrases to improve the relevance and quality of your content. Search engines use LSI keywords to better understand what your content is about. By including these in your text, you make it easier for search engines to rank your content in the SERPs.
Using internal linking is a strategy where you connect different pieces of content on your site. For example, if you write an article about “Different Types of Training Shoes,” you can link to other pages on your website about specific shoes, such as running shoes, trail shoes, or gym shoes.
Make sure you only link to relevant pages and use descriptive anchor text.
You can start thinking about this even before you begin building your site. Later in this guide, we will go deeper into internal linking in the section on On-page SEO.
Adding images, videos, and other types of media to your content is important. You should therefore aim to include images, graphs, videos, and other media wherever it makes sense. This type of content increases engagement and reduces bounce rates, both of which are factors that can improve your SEO performance.
Tip: Use such media to implement alt tags and captions that can further enhance your content.
Conducting a content audit is a more in-depth analysis of your existing content to identify gaps and opportunities for improvement. You need to examine metrics such as traffic, engagement, and conversion rates. By analyzing your data, you can find new optimization opportunities that directly affect these metrics.
Relevant content is what generates traffic, and this signals to search engines that your content is valuable. To create SEO-friendly content, it is important to carry out keyword research, use long-tail keywords, and answer users’ questions. The content should be high-quality, engaging, and informative, with search terms and related keywords used throughout the text. LSI, multimedia, internal linking, and text optimization can also help improve the quality of your content and your results on the SERPs.