You should continuously monitor the ranking of your website and its pages across different search engine results pages (SERPs). What you do is track the positions of specific keywords over time and analyze changes in your search engine rankings. This information can then be used to understand which types of keywords generate the best results, allowing you to improve your SEO strategy and increase your visibility in search engines.
Keyword ranking refers to the position your web pages appear in within the organic (non-paid) search results for specific terms. Since many factors influence keyword rankings, it’s important to consistently apply different methods and strategies (read more about this in our section on keyword analysis), as well as measure the outcomes to determine which keywords are working and which are not.
There are several methods for measuring keyword rankings. Here are some common approaches:
Manual Search
You can manually perform searches on engines like Google and note where your pages rank for different terms. This method can be time-consuming, especially if you’re monitoring many keywords.
SEO Tools
There are several tools that automatically track your keyword rankings. These tools provide detailed information on where your pages rank for different terms and offer historical data so you can analyze changes over time. You can find more information on Ahrefs and SEMrush here or in our guide on SEO Verktyg.
Once you’ve measured keyword rankings, it’s crucial to analyze the results to extract actionable insights. Here are some factors to consider:
Evaluate whether the keywords you’re ranking for are relevant to your website and your audience’s searches. Ranking high for irrelevant terms may indicate a need to adjust your keyword optimization.
UtvärAssess your competitive position by analyzing where your competitors rank for the same keywords. This gives you an idea of where improvements are needed to boost your visibility.
Look at how rankings shift over time to identify trends and patterns. This helps you adapt your SEO strategy and make adjustments to improve performance.
By analyzing the data, you’ll realize that some pages on your site need more attention than others. Some pages may need to be added, reworked, or even removed. Evaluate and prioritize your efforts based on your analysis and business goals.
Analysis is a major part of performing well and optimizing SEO. By finding tools that suit your workflow, you can quickly become more efficient.
Tracking keyword rankings allows you to identify areas where your SEO strategy needs adjustments.
Tools give you an overview of your SEO efforts, letting you measure progress. Reporting against specific KPIs helps you see the bigger picture and make informed decisions.
You can also use tools to track competitor keyword rankings and gain valuable insights into their SEO strategy. This can help you build a stronger plan for your own site.
Tools make things easier. Tools that show you your keyword rankings—or other aspects of SEO—provide a quick, clear, and simple way to gather data and insights to improve your performance.
Measuring keyword rankings provides valuable insights that will strengthen your SEO work. By using these tools, you can pinpoint where your strategy needs improvement and make data-driven decisions to boost visibility and attract more traffic.
Don’t forget to rely on tools—they’ll make your work easier and more efficient.