Analytics

We help you transform data to money with web analytics

With the right web analytics, you can see what works, what costs without giving anything back, and what you need to do to grow. We set up tracking, analyze the data and give you clear insights that make your marketing smarter, more efficient and more profitable.
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Experience working with +100 brands

Stop guessing.
Start optimizing

You want to know what works. What brings results. What wastes your budget. You want to be able to see exactly where you're losing customers, which campaigns are paying off, and which pages need fixing. You want to make decisions that convert data into money. That's exactly what Web Analytics gives you. Correct check. No guesswork, no over-interpreted numbers, just clear insights to help you make smarter decisions faster.

Google Tag Manager

Without the right data, there is nothing to optimize. This is the foundation for your digital strategies to deliver. We set up Google Tag Manager with a data collection that actually works.

Google Analytics

We set up GA4 the right way, so you get clean data, the right tracking and a clear picture of what drives results. Then you don't have to guess your way and can start making decisions that actually make a difference

Google Looker Studio

Get clear reports with a visual KPI overview, fully tailored to your business goals — so you can quickly see what's working, what's costing, and what needs to change.

Consent Management

With consent management, we connect your cookie banner so that you only collect data once you have received consent. This allows you to comply with GDPR, avoid legal hassles — and still get access to the data you are actually entitled to.

Server Side Tracking

With server side tracking, you don't lose data due to adblockers and ITP. You get cleaner, more complete data, better load times, and full control over what's sent to different platforms.

CRO

We analyze the behavior of your site, test different messages, layouts, and feeds — and scale what works. It's about removing friction, increasing clarity and getting more people to click, buy or contact. The result? More conversions, without spending more on ads.

1. Mätplan & dokumentation

Vi börjar med att sätta en plan. Vad ska mätas, varför och hur kopplar det till dina mål? Vi definierar rätt KPI:er och ser till att du samlar in data som faktiskt betyder något.

2. Setup & implementation

Vi sätter upp allt tekniskt: GA4, GTM, server-side tracking, Consent Mode – you name it. Allt testas, struktureras och konfigureras så att det bara funkar.

3. Rapportering

Du får tydliga, visuella rapporter i Looker Studio. Inga översvämningar av siffror. Bara det du behöver för att förstå vad som händer – och vad du ska göra åt det.

4. Optimering

Vi tar insikterna vidare. Justerar, testar, förbättrar. Det kan vara spårning, innehåll eller konverteringsflöden. Smarta ändringar som gör att du får mer ut av trafiken du redan har.
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We are happy to talk to you! Book an appointment at a time that suits you best and we will talk about your needs, how we work and what we can help you with.
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Frequently Asked Questions and Answers.

Everything you need to know... and a little more.
Do we need to use Google Analytics and Google Tag Manager?
We work mainly in GA4 and GTM as it is standard but we adapt to your tools and needs. We have experience with Matomo, Piwik Pro and Adobe Analytics as well.
What is the difference between client-side and server-side tracking?
Client-side runs in the browser — and is increasingly blocked by adblockers and browser settings. Server-side runs through your server and gives you better control, better data quality, and less data loss.
How do I know which KPIs I should measure?
We will help you define them. What we measure should be linked to actual business goals — not just traffic and clicks. The goal is to measure what matters, not what just looks good in a report.
Is Google Analytics illegal?
Not per se. But how it is used can become a problem. What has been raised in the media is that data was sent to servers in the United States without adequate protection — which violates the GDPR. With the right settings, anonymization and Google Consent Mode, you can still legally use GA4. We make sure that your setup follows the rules, without losing any insight.
What differentiates you from others who offer similar services?
We don't just focus on collecting data -- we make sure it's used correctly. We don't deliver a dashboard and say “good luck.” We help you understand and act.